New Opportunities in The Personal Care Market Under The Personalized Consumption Trend
Feb 05, 2026
In recent years, personalization has emerged as one of the most influential trends in global consumer markets. According to Deloitte, over 36% of consumers seek products that reflect their personal style, rising to nearly 50% among Gen Z and Millennials. In the personal care sector, shaving and hair removal razors are no longer simply functional tools-they have become instruments of self-expression and lifestyle choices.
1. Personalization Driving Consumer Upgrades
Design & Aesthetics: 42% of consumers make purchasing decisions based on product design and color. Female consumers, in particular, favor pastel tones, limited editions, and co-branded products that align with their personal style.
Function & Experience: Approximately 30% of consumers expect products tailored to their skin type or hair texture, including variations in blade sharpness, lubrication strips, and handle flexibility.
Packaging & Scenarios: E-commerce data indicates that personalized packaging can increase the average price premium by 15%–25%, highlighting the value of thoughtful presentation.
2. Market Size & Growth Potential
Global Market: The global razor and blade market is projected to surpass USD 22 billion by 2025, with personalization and premiumization driving growth.
Female Segment: The female hair removal category is expanding rapidly, with online sales growing over 35% year-on-year in 2023.
Male Segment: Male grooming awareness is rising significantly. More than 25% of male consumers now include body hair removal in their routine, with Gen Z men leading the fastest growth. Sales of male hair removal products increased by over 20% year-on-year, signaling a rapidly expanding market opportunity.
3. What Brands Need in the Era of Personalization
As personalization reshapes consumer expectations,brands face evolving priorities:
Faster Differentiation:In competitive markets, brands must quickly develop differentiated product portfolios-through color, design, and functional variations-to appeal to diverse consumer segments.
Co-Creation & Innovation:OEM/ODM relationships now go beyond simple manufacturing. Brands increasingly expect manufacturers to collaborate on blade technology, handle structures, lubrication formulas, and packaging solutions, delivering tailor-made innovations.
Brand Value Extension:Beyond functionality, brands need products that communicate identity and lifestyle positioning-through sustainable materials, thoughtful packaging, and lifestyle-aligned design.
In short, brands today are not only sourcing products-they are seeking partners who can help them execute a full personalization strategy.
How We Can Help
As a source manufacturer specializing in manual razors and hair removal tools, we provide not just production, but value-added partnership:
Comprehensive Customization: Blade technology, head structure, moisture bar formula, handle design, packaging systems.
Co-Development Capability: Joint R&D with brands to create exclusive products with strong differentiation.
Full-Service Support: From concept design and manufacturing to branding solutions, helping clients gain long-term competitiveness.
Our mission is to be a trusted innovation partner for global brands, enabling them to capture opportunities in the fast-growing personalized personal care market.
Contact us:sale@kailirazor.com
Learn more:www.kailishave.com
Conclusion
Personalization is no longer a future trend-it is a competitive edge today. Manufacturers with strong customization capabilities and R&D expertise are essential partners for brands aiming to capture market share and meet the evolving needs of both male and female consumers.
